The scheme will enable off-licences to offer own-branded gift, savings club and refund cards to customers in a more "cost effective and convenient way".
The nationwide launch follows a three-month pilot with Autonomy, a women's clothes chain. In the first three weeks of the trial, Autonomy sold 127 cards for £3,851.25, according to marketing and operations manager Niru Hunwicks.
The pre-paid technology can be integrated into Barclaycard's existing payment terminals.
Retailers will have access to real time online management information, enabling them to track transaction details and monitor outstanding card balances. The shop's customers will be able to track transactions and outstanding balances by visiting a dedicated website.
Bill Thomson, managing director of Barclaycard Business, said: "The set-up is very quick and easy and retailers are attracted to the all-in-one solution whereby they only have to deal with one supplier. We anticipate significant retailer demand for this product."
Any amount between £10 and £300 can be added to the Barclays gift card.