Fuller's takes Pride in
latest ads

27 March, 2008

Fuller’s is hoping to drive sales of London Pride this spring with a series of poster, cinema and taxi ads.

The Whatever you do, take Pride campaign will run until May and is part of the brewer’s annual £2 million investment in the brand.

David Spencer, Fuller’s brands marketing manager, said the campaign coincided with sponsorship of the London Marathon on April 13 and would be followed by more advertising later in the year.

“This campaign will reinforce Pride’s best-in-class credentials in a striking and attractive fashion, taking our ‘Whatever you do, take Pride’ message to the nation’s discerning beer drinkers,” he said.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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