S&N offers 'pub quality at home'

04 April, 2008

Scottish & Newcastle is running an on-pack promotion across its core brands this summer, giving consumers the chance to "enjoy pub quality at home".

From May multi packs of John Smith's, Foster's, Kronenbourg 1664, Strongbow and San Miguel will offer the chance to exchange tokens for branded glasses.

The promotion will run in conjunction with a competition on refreshingthenation.co.uk, offering 100 people a day the chance to win one of the glasses.

Carol Saunders, head of customer marketing for the off-trade at S&N UK, said the idea came from research that showed more than 80 % of drinkers like to serve "pub quality" drinks when entertaining friends at home.

Beer in brief

Innis & Gunn Blonde has won a listing in Sainsbury's. The 6 % abv beer, which was first brewed in 2007 in a limited -edition run, will be sold alongside Innis & Gunn Original Oak-Aged Beer in 33cl bottles at £1.50.

Greene King has appointed Mike Turner (right) business account manager of the take -home division. Turner, who has worked for Mars for the past 21 years, will work on cash and carry, wholesale and convenience accounts in the UK to drive distribution and availability of the brands to the off-trade.

Fuller's has launched another burst of advertising for London Pride. A poster campaign will be supported by cinema ads and branded taxis reinforcing the brand's Whatever You Do, Take Pride message. The campaign will run until May as part of the brewer's annual £2 million investment in the brand.

Shepherd Neame warned of continued tough trading conditions this year as it released its half -year results. The Kent-based brewer reported a 2.3% drop in profit before tax to £4.7 million for the half year to Dec 29 2007. Higher production costs, a dip in consumer spending and poor summer weather were among the reasons blamed for the decline.

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