The Mars Balls Get Britain Playing campaign is designed to encourage the nation to get active and play more football. It will run across single, duo, five and nine -bar multipacks, Mars Planets, Mars ice cream bars and Mars drinks from now until June.
The on-pack instant win giveaway will be backed by a £7 million marketing push that will include TV, press, radio and outdoor ads, in-store POS
and PR activity. The brand has also teamed up with The Sun newspaper and radio station Talksport, and is sponsoring
Grass Roots Football Live
at the Birmingham NEC, running from May 30 to June 1.
Bep Sandhu, Mars Snackfood UK trade relations manager, said: "We are confident this is going to be another winning campaign.
to get their hands on a ball, head down to the local park and enjoy a kick-about."
Consumers can enter to win a football by visiting marsballsgetbritainplaying.com .