In brief

04 April, 2008

Maltesers is celebrating its sponsorship of Mamma Mia! The Movie with a major on-pack promotion. Promotional packs will offer one consumer the chance to win free holidays every year for life in an instant -win promotion. There are also branded goodies and tickets to the London premiere up for grabs. A £1 million marketing campaign will include TV and radio ads.

Vimto Soft Drinks has appointed Jonathan Bye to the position of managing director, with effect from April 7. Bye joins from Patak's Foods, where he was general manager. He has also

worked at

Procter & Gamble, Hazlewood Foods, Campbell's and Homepride.

Danone Waters is rolling out its energy drink V in 99p price-marked packs.

They are to hit

shelves this month and the price will be clearly highlighted on a red background at the top of the 25cl can.

PepsiCo is launching a TV ad for Tropicana Smoothies. Featuring a range of exotic fruits exploding like fireworks, it runs with the strapline: a spectacular blend of the finest fruit. The ad will screen throughout the year and forms part of a £5 million spend for 2008 including press, online and sampling.

Tic Tac is being backed by a £4 million marketing campaign. Carrying the

strapline Refreshing Little Lifts, a TV ad will be targeted at 25 to 34-year-old consumers.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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