The Face of Fitou brings human touch to Tauch

04 April, 2008

French cooperative Mont Tauch has unveiled a new corporate identity under the banner

The Face of Fitou.

The new

look

features Mont Tauch growers and a

logo created by the word Fitou on packaging and promotional material.

It has been created to emphasise the human side of the co-operative , co-owned by 300 growers.

Mont Tauch will support the launch with a £500,000 campaign, which includes in-store promotions and presence at consumer fairs .

A new Fitou wine with an rrp of £5.99 is also being launched by Mont Tauch with the new design.

Labels are made of recycled packaging .




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter