The Face of Fitou.
features Mont Tauch growers and a
logo created by the word Fitou on packaging and promotional material.
It has been created to emphasise the human side of the co-operative , co-owned by 300 growers.
Mont Tauch will support the launch with a £500,000 campaign, which includes in-store promotions and presence at consumer fairs .
A new Fitou wine with an rrp of £5.99 is also being launched by Mont Tauch with the new design.
Labels are made of recycled packaging .