04 April, 2008

Win a case of Three Barrels

Off Licence News has teamed up with First Drinks Brands to offer seven readers a case of Three Barrels Rare Old French Brandy.

First Drinks is looking to drive sales and awareness with new packaging and a heavyweight marketing campaign for the brand.

The revamped packaging reinforces the Three Barrels

French heritage and is designed to strengthen consumer appeal and create stronger stand-out on shelf.

The campaign will interact with existing users while

aiming to attract new drinkers through a programme of direct mail, PR and in-store promotions. Three Barrels' master blender Bertrand Auriol will send 55,000 consumers a message asking them to enter a competition to become the Three Barrels brand ambassador in the UK.

"Three Barrels is a premium brandy that already has

more than one million loyal consumers. It is driving the brandy market with its unique combination of product quality, customer and consumer insight and marketing investment," a spokeswoman says.

For a chance to win a case, just answer this question:

What is the name of Three Barrels' master blender?

Send your name, address and telephone number, on a postcard marked OLN/Three Barrels Giveaway, to Touch PR, 229 The Broadway, Wimbledon, SW19 1SD or email by April 18.

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Is blended Scotch overshadowed by single malt in retailers?

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