The promotion is the first Pernod has run since the brand was relaunched at the beginning of 2007 and is designed to emphasise Beefeater’s London heritage.
For a limited period, the redesigned bottle will be packaged in a limited edition gift pack featuring images from the brand’s Forever London ad campaign. It will be available in Tesco, Sainsbury’s, Waitrose, Morrisons, Threshers, Booths and Somerfield stores nationwide.
A microsite – beefeaterwinamini.co.uk – has been created to support the offer.
Patrick Venning, head of marketing for Gin at Pernod Ricard, said: “We saw how successful our relaunch last year was and we’re now keen to make sure we sustain that momentum with this eye-catching off-trade initiative.”