Magners Light airs new ad

09 April, 2008

Magners is launching a TV ad campaign for its lower-calorie variant Magners Light, targeted at women drinkers, next week.

The ad, which carries the strapline Light by Nature, is set in an apple orchard and shows bottles of Magners Light floating away into the air.

It is to air for the first time on April 14.

Brand manager Richard Barnes said: “Our new commercial highlights Magners Light as a great tasting new low-calorie option and primarily targets a female audience. The scene depicts a carefree group of friends as they gather to enjoy the craic with bottles of Magners Light, without the worry of extra calories.”

Magners Light launched in October 2007 and has 92 calories per 33cl bottle, but is still 4.5% abv.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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