Pernod Ricard tells drinkers to act responsibly

11 April, 2008

Pernod Ricard has launched a new responsibility campaign designed to make consumers confront their drinking habits.

The campaign, named "Accept Responsibility" and set to run for a year, will encourage consumers to question phrases such as 'I need a few drinks to loosen up'.

See the full story published on our sister publication, Wine & Spirit:

Pernod Ricard pushes responsible drinking.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter