Pernod Ricard tells drinkers to act responsibly

11 April, 2008

Pernod Ricard has launched a new responsibility campaign designed to make consumers confront their drinking habits.

The campaign, named "Accept Responsibility" and set to run for a year, will encourage consumers to question phrases such as 'I need a few drinks to loosen up'.

See the full story published on our sister publication, Wine & Spirit:

Pernod Ricard pushes responsible drinking.




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Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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