New chief exec for Direct Wines

14 April, 2008

Laithwaites owner Direct Wines has appointed Simon McMurtrie chief executive.

McMurtrie, who has been a director at the company since the beginning of last year, took up his new role on April 10 following the departure of Oliver Garland.

Direct Wines is the umbrella company for Laithwaites, Sunday Wines Wine Club, The Barclaycard Wine Service and the Natwest Wine Club.

McMurtrie's appointment has been made to help drive sales in the UK and in the USA, Switzerland and Australia where the company has expanded its operations.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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