Wokingham council’s Trading Standards and licensing teams joined forces with Thames Valley police to hold a training day last week in a bid to stop under-18s from buyinig alcohol.
Off-licence staff were given advice on how to deal with teenagers if they become aggressive or intimidating when refused a sale.
Wokingham council community safety officer Stephanie Nagiel said: “We want to build up a relationship with shop owners so that they know we will support them if they refuse to sell alcohol to under-age drinkers. It can be difficult to refuse sale to teenagers if they become aggressive and this training day gave shopkeepers advice on dealing with those situations.”
Drinks retailers were also given information packs with advice to avoid selling to under-age drinkers as well as posters and stickers reinforcing the message.
The council and the police said there were plans to hold more training days for staff in the future.