Seven drinks retailers in the Queens Road area have been asked to sign up to a code of practice in return for training, advice and practical assistance from local authorities on preventing under-age alcohol sales.
Jeffrey Leib licensing manager for Watford council said: “It is hoped the scheme will provide added support for traders who often operate alone. Just as pubs can call upon support from neighbouring venues to warn of problem customers, now off-licences can telephone ahead."
All drinks retailers have been told to adopt the Challenge 21 scheme and will also be given advice on crime prevention, CCTV installation and better business practice as well as help understanding licensing laws.
The council said it was planning to roll the scheme out to other areas of the borough over the next year.