Relaunch points up provenance

18 April, 2008

Wells & Young's is relaunching the Young's portfolio of bottle-conditioned beers to give

a more premium image.

Marketing director Chris Lewis said: " We see this as a new sector in premium bottled ales - super premium ales."

Its flagship Young's Bitter has also been given the Red Tractor symbol which certifies

its ingredients can be traced

to the farms where they were grown.

Jonathan Tipples, vice chairman of Assured Food Standards, the organisation behind Red Tractor, said: "The Red Tractor logo on packs will give consumers complete confidence about the strict standards of production upheld by the scheme. "




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter