Light ads target calorie-conscious

18 April, 2008

Magners is launching a TV ad campaign for its lower calorie

Magners Light, targeted at women drinkers.

With the strapline Light by Nature, the ad is set in an apple orchard and shows bottles of Magners Light floating away .

Brand manager Richard Barnes said: " The scene depicts a carefree group of friends as they gather to enjoy the craic with bottles of Magners Light, without the worry of extra calories."

Magners Light launched last year with 92 calories per 33cl bottle

at 4.5% abv.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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