Light ads target calorie-conscious

18 April, 2008

Magners is launching a TV ad campaign for its lower calorie

Magners Light, targeted at women drinkers.

With the strapline Light by Nature, the ad is set in an apple orchard and shows bottles of Magners Light floating away .

Brand manager Richard Barnes said: " The scene depicts a carefree group of friends as they gather to enjoy the craic with bottles of Magners Light, without the worry of extra calories."

Magners Light launched last year with 92 calories per 33cl bottle

at 4.5% abv.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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