Provocative underwear gives Pinky a lift

18 April, 2008

Whyte & Mackay has teamed up with lingerie brand Agent Provocateur to promote its Pinky Vodka.

A sampling campaign will see Pinky cocktails being served to customers at Agent Provocateur's 13 stores across the UK.

Calling cards will be left at each event to let people know which shops stock the vodka and how to make their own cocktails at home.

The brand has also taken centre stage at an Agent Provocateur exhibition,

where underwear models served Pinky to celebrity guests, including Sadie Frost.

Premium brand director Rosslynn Law said: "As Pinky is a beautiful vodka created especially for women, it is only fitting that we work alongside another brand that celebrates the female form.

"Agent Provocateur is a smart and sexy brand that emanates style and luxury. Its fans include Kate Moss and Maggie Gyllenhaal and, with a following of several thousand sexy young women, it gives Pinky a great opportunity to align itself with the female market."

Made in Scandinavia, Pinky is hand-blended with violets, rose petals and wild strawberries.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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