Now loose juice is back in the hoose

18 April, 2008

Cadbury Trebor Bassett is backing the relaunch of its Maynards Wine Gums TV ad, which first screened in 1991, with a £2.4 million marketing spend.

Reviving the original jingle, "there's juice loose aboot this hoose", the ad features a dancing Scotsman and will be shown in 10 and 30 second bursts this month, with a second wave

in August.

In-store POS, posters, shelf-edge wobblers and dump bins with motion activated sound boxes will be available to independent retailers.

Trade communications manager Kate Harding said: "We

expect to see a real resurgence in Maynards Wine Gums' popularity.

" She added the decision to revive the ad follows an "overwhelming response" from customers when it was shown in research groups .

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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