In brief

18 April, 2008

Pop group Girls Aloud

star in Kit Kat Senses' new TV ad which focuses on the "indulgent breaks" that busy women crave. The chocolate bar

- a low-calorie version of the original Kit Kat -

is the headline sponsor of the Girls Aloud tour this summer, and the band will also endorse Kit Kat Senses through in-store marketing, press ads and PR activity.

Magnum is following the launch of its Ecuador Dark ice cream stick with

Mayan Mystica. The

cinnamon, honey and nutmeg-flavoured addition will be advertised through a £7†million campaign featuring Desperate Housewives star Eva Longoria.

Boost Drinks is launching a smoothie in Mixed Berry and Orange & Mango flavours. The drink, which is completely natural and doesn't require refrigeration, will retail for 99p.

Flagship brands Boost Energy will also be relaunched in revamped packaging .

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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