In brief

18 April, 2008

Pop group Girls Aloud

star in Kit Kat Senses' new TV ad which focuses on the "indulgent breaks" that busy women crave. The chocolate bar

- a low-calorie version of the original Kit Kat -

is the headline sponsor of the Girls Aloud tour this summer, and the band will also endorse Kit Kat Senses through in-store marketing, press ads and PR activity.

Magnum is following the launch of its Ecuador Dark ice cream stick with

Mayan Mystica. The

cinnamon, honey and nutmeg-flavoured addition will be advertised through a £7 million campaign featuring Desperate Housewives star Eva Longoria.

Boost Drinks is launching a smoothie in Mixed Berry and Orange & Mango flavours. The drink, which is completely natural and doesn't require refrigeration, will retail for 99p.

Flagship brands Boost Energy will also be relaunched in revamped packaging .




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Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

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