In brief

18 April, 2008

Pop group Girls Aloud

star in Kit Kat Senses' new TV ad which focuses on the "indulgent breaks" that busy women crave. The chocolate bar

- a low-calorie version of the original Kit Kat -

is the headline sponsor of the Girls Aloud tour this summer, and the band will also endorse Kit Kat Senses through in-store marketing, press ads and PR activity.

Magnum is following the launch of its Ecuador Dark ice cream stick with

Mayan Mystica. The

cinnamon, honey and nutmeg-flavoured addition will be advertised through a ú7ámillion campaign featuring Desperate Housewives star Eva Longoria.

Boost Drinks is launching a smoothie in Mixed Berry and Orange & Mango flavours. The drink, which is completely natural and doesn't require refrigeration, will retail for 99p.

Flagship brands Boost Energy will also be relaunched in revamped packaging .




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter