Coors strips strip for impending ban

18 April, 2008

Coors is removing Carling branding from children's replica football shirts two years before a ban by the Portman Group is due to come into effect.

The decision to remove

sponsorship from the new

strip for Celtic and Rangers replica shirts was made by the brewer to "champion responsible drinking".

Coors chief executive Mark Hunter said: "Beer brands can play a very important role in championing responsible enjoyment of alcohol. It is one thing to make people aware of responsible consumption - the far bigger challenge is to motivate people to follow the advice.

"Research showed

Carling and the Old Firm managers have had a great impact

on getting the sensible drinking message across in Scotland."

The Portman Group's fourth Code of Practice recommends

alcohol sponsorship is removed from children's replica football shirts from summer 2010.Carling has been the official sponsor of Celtic and Rangers football clubs since July 2003.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know