Bidders line up for Liefmans

18 April, 2008

Hopes are high that Liefmans could resume brewing under new ownership after a Belgian court placed the company in

the hands of liquidators last week.

The brewer, famous for its paper-wrapped fruit beers, collapsed at the end of last year - five years after being bought by private equity investors.

UK partner James Clay, which has been the main supplier of Liefmans for

some 15 years, lost around 100 on and off-trade listings after brewing was suspended and supplies ran out.

The company has about a month's stock but faces uncertain times as bidders line up to take control of the Belgian brewer. Duvel Moortgat, which does not have a fruit beer in its portfolio, is thought to be the most likely new owner.

James Clay managing director Ian Clay said: "We've been getting about 20 phone calls a day asking about Liefmans. It's been a difficult time, both professionally and personally."

Although sales of Liefmans were strong, Clay said investors appeared to have run out of working capital, partly due to unexpectedly high costs of complying with new water treatment regulations.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter