Sauza tequila gets modern makeover

18 April, 2008

Beam Global's premium tequila brand Sauza has been repackaged as part of a £650,000 push.

The Blanco and Reposado variants will be available from May in revamped bottles, which are taller than the original and feature bolder images of the agave plant.

The new look is designed to position Sauza as a "modern mixable white spirit", according to brand manager Daniel Deephouse, with a neck

collar featuring the recipe for the paloma - a cocktail popular in Mexico

.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter