Drinks trade backs social responsibility drive

25 April, 2008

Drinks retailers and producers are examining ways their marketing campaigns can help make drunkenness socially unacceptable.

A seminar hosted by the Portman Group yesterday saw the trade discuss responsible drinking campaigns with government members. They also looked at ways marketing could positively influence young adults' drinking habits.

Portman chief executive David Poley said: "There’s been a growing movement among industry over recent months to use its marketing to promote responsible drinking. A number of companies have developed their own campaigns. Companies are using their marketing to promote responsibility messages and they are also funding The Drinkaware Trust.

“Despite this, there is a real appetite among some companies to do more."

Portman, whose social responsibility report was also published yesterday, is aiming to gain support for an industry-wide initiative that be targeted at improving the drinking habits of young adults.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter