Bulmers launches summer TV ads

30 April, 2008

Over-ice cider Bulmers is celebrating Britain's unpredictable summer weather in a new TV ad which launches on May 5.

The 30-second ad is called Our Summer and features a voiceover by TV actor Stephen Tompkinson. It will air on satellite and terrestrial channels and is part of a £20 million marketing programme for the brand.

Marketing manager Graeme Mckenzie said: “The campaign is built around the proposition that the unpredictable nature of the British summer brings out the resourceful and optimistic side of our character and the new 30-second film captures the uniquely British approach to the unpredictable weather perfectly.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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