Magners is targeting hair salons and health clubs in London in a
campaign for Magners Light. Ads are being shown on screens in 111
salons, including branches of Hair Associates, Headmasters and Trevor Sorbie . Selected outlets will run competitions and product sampling. Poster ads will appear in LA Fitness, David Lloyd, Esporta and Cannons gyms. The cider is also sponsoring a 36-page supplement to women's lifestyle magazine Cosmopolitan this month.
Revamp for Classico wines
Family-owned Italian wine producer Guerrieri Rizzardi has revamped its four DOC Classico estate wines with a look designed to appeal more to modern wine consumers. Soave, Bardolino Chiaretto rosé, Bardolino and Valpolicella (rrp from £7.49) will all sport the new packaging from this month. Company head Contessa Maria Cristina Rizzardi said: "We've been making top-quality Italian wines in the Veneto for centuries, but we felt it was time to create a more modern identity that better reflects the clean, approachable style of the wines themselves."
Lucas joins Londis
Musgrave Retail Partners
GB has made Steve Lucas the new sales director for Londis. Lucas joins Musgrave from Camelot, where he was sales and customer director for seven years . He has also worked for Walt Disney, Häagen-Dazs, Lloyd Bowmaker and Sainsbury's in the past. He takes over from Paul Courtney.
ACS names Community Hero
Nigel Dowdney, of the Stalham Shopper and Open All Hours shop in Earlham, Norwich, has been named the Association of Convenience Stores' Community Hero 2008. Dowdney, who runs the shop with his wife Shaz, won the accolade in an online vote, which recognised his work in the West Earlham Trade Association organising community fairs, securing government funding for CCTV, improving shop fronts and helping deprived areas in the region.