Carling sponsors 600 movies on ITV

02 May, 2008

Coors Brewers is putting £2 million into a Carling sponsorship of movies on ITV2, ITV3 and ITV4.

The 12-month deal will cover 600 films and include online and mobile ads on the brand's current You Know Who Your Mates Are theme. It includes the latest instalment of the campaign, Cowboys.

Carling brand director Martin Coyle said: "It's a great opportunity to take the ad creative into a wide-reaching through-the-line campaign."

Yan Li, senior sponsorship executive at ITV customer relations, added: "The audience profile and brand fit are a perfect match."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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