Marston's is to sponsor cricket coverage on Talk Sport radio throughout the summer. The six-figure deal will include the newly-created Cricket Show and outside broadcasts at test matches between Marston's-sponsored England and both New Zealand and South Africa. In a separate deal, Marston's Pedigree has become the official beer of Hampshire's Rose Bowl cricket ground .
Greene King is promoting its beers for summer drinking. It says 4.2% abv St Edmunds has been specially brewed to be served cooler than traditional ales; 5% abv Hop is a refreshing alternative to lager; and Old Speckled Hen (5.2% abv) is a great accompaniment for barbecues because its full flavour stands up to barbecued meats and mature cheeses.
Four unsigned bands will compete for the Red Stripe Music Award on May 12. The Down & Outs, Kiddo, Klaus Says By The Record and O Fraccas will play at the Kentish Town Forum in north London.
The Campaign for Real Ale has declared May to be Mild Month. The organisation will be encouraging a reappraisal of the traditional mild beer style by urging Camra branches to organise mild events and pushing local brewers to produce mild brews.