In brief

02 May, 2008

United Biscuits UK is backing the launch of its McVitie's Yumbles range with a £500,000 marketing push. Activity will include radio ads and a link-up with the Daily Mail, which will offer readers the chance to sample the organic biscuits range.

Lambert & Butler has produced a special edition holographic pack to mark 10 years as one of the leading cigarette brands in the UK. Imperial Tobacco claims the pack is the first of its kind for a tobacco product in the UK market. Two special edition Lambert & Butler tins are also being produced for sale at music festivals.

Shloer is sponsoring Living TV's So You Think You Can Dance and the pregnancy website bounty.com. Both sponsorships will feature a new advertising strapline, Everything You Could Wish For, which is being introduced to coincide with the brand's 70th birthday celebrations.

SodaStream is launching a

range of drinks makers and healthier conc entrates as it looks to update its brand. The new fla vours contain 66 % fruit juice concentrate and water and come in 50cl bottles in Tropical, Orchard Fruits, Autumn Fruits, Apple and Cherry & Apple f lavours.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter