Sex & the City film.
For eight weeks the gold foil on 150g bars will be replaced with a pink logo. The instant win promotion will run across dark, raisin, almond & hazelnut, roasted & caramelised hazelnuts, milk, caramel, minstrels and Ripple variants.
Galaxy will back the limited-edition packaging with a £2.7 million marketing spend that includes TV and press ads and PR activity.
Two hundred pairs of shoes will be up for grabs alongside the main New York prize.