Galaxy's sexy city break giveaway
Published:  02 May, 2008

Galaxy is offering seven trips to New York in an on-pack give away to support its sponsorship of the

Sex & the City film.

For eight weeks the gold foil on 150g bars will be replaced with a pink logo. The instant win promotion will run across dark, raisin, almond & hazelnut, roasted & caramelised hazelnuts, milk, caramel, minstrels and Ripple variants.

Galaxy will back the limited-edition packaging with a £2.7 million marketing spend that includes TV and press ads and PR activity.

Two hundred pairs of shoes will be up for grabs alongside the main New York prize.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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