Designed to target mums, it will run from May to August and includes press ads in consumer magazines such as Closer, She, Reveal, Best and Prima, digital ads on sites such as MSN, Hotmail, Google and Yahoo, and sampling and PR activity. The Fab Tour will visit zoos, safaris and theme parks across England and Scotland.
R&R will also be running a Design a Fab Den competition. Entrants will be encouraged to use recycled materials in their design, and three winners will have their dream den recreated.
For every Fab Den design received, R&R will donate £1 to the Rainbow Trust children's charity, which provides support to families who have a child with a life-threatening or terminal illness, and it will also build a den in a Rainbow Trust
provide downloadable templates
and nutritional information on the brand.