Coors has become the latest drinks producer to include sensible drinking advice on its labels.
The brewer confirmed that all cans of Carling produced from now onwards will carry the government's sensible drinking message and a logo advising women not to drink during pregnancy alongside alcohol unit information and the Drinkaware website address.
The new label information will be added to the labels of other brands over the next few months.
In March drinks giant Diageo released a statement urging the government to make it compulsory for all alcohol labels to include advice for pregnant women on the label, but a number of drinks producers, including Pernod Ricard include the information voluntarily.
Rob Borland Coors director of marketing said: “Approximately 700 million cans of Carling are sold in the UK annually. We believe that this additional sensible drinking advice will have a significant impact on in increasing public awareness of the Government’s sensible drinking message”.
Members of the House of Lords are today debating an Alcohol Labelling Bill, which may pass through to the Commons.
The Bill proposes making it compulsory for alcoholic drinks to be labelled with the phrase: GOVERNMENT WARNING: Avoid alcohol if pregnant or trying to conceive.
However, the proposal is a private members' bill - not a government initiative - and only a small minority become law.