Coors adds alcohol advice to drinks labels

01 May, 2008

Coors, brewer of Carling, has become the latest drinks producer to include sensible drinking advice on its labels.

Coors has become the latest drinks producer to include sensible drinking advice on its labels.

The brewer confirmed that all cans of Carling produced from now onwards will carry the government's sensible drinking message and a logo advising women not to drink during pregnancy alongside alcohol unit information and the Drinkaware website address.

The new label information will be added to the labels of other brands over the next few months.

In March drinks giant Diageo released a statement urging the government to make it compulsory for all alcohol labels to include advice for pregnant women on the label, but a number of drinks producers, including Pernod Ricard include the information voluntarily.

Rob Borland Coors director of marketing said: “Approximately 700 million cans of Carling are sold in the UK annually. We believe that this additional sensible drinking advice will have a significant impact on in increasing public awareness of the Government’s sensible drinking message”.

Members of the House of Lords are today debating an Alcohol Labelling Bill, which may pass through to the Commons.

The Bill proposes making it compulsory for alcoholic drinks to be labelled with the phrase: GOVERNMENT WARNING: Avoid alcohol if pregnant or trying to conceive.

However, the proposal is a private members' bill - not a government initiative - and only a small minority become law.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know