Carling unveils new mates advert

06 May, 2008

Carling brewer Coors has released the latest advert in its £14m ‘mates’ promotion campaign.

The ad, part of the ‘know who your mates are’ series and dubbed ‘rescue’, depicts five male friends as pioneers in America’s wild west.

It follows two previous ads using the same characters, one in the arctic and one in space, which recently won a top prize at the British Television Advertising Awards.

In the latest ad, one of the mates sends out an urgent telegram asking to be rescued from “the dullest tea party in the west”. The boys arrive, collectively devise the excuse of “your house has been blown away”, and then ride off to freedom.

Coors has increased ad activity for Carling this year, recently announcing the lager would sponsor movies on ITV channels 2, 3 and 4.

England’s failure to qualify for the European football championships this summer means brewers and retailers are looking for other opportunities to boost sales.

Carling remained the second biggest beer brand in the UK off-trade in 2007, according to OLN’s Beer Report, but slipped three per cent in sales for the year to October 6th.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter