Three in five men and around half of women surveyed by market research group Mintel said they did not support warnings on drinks labels.
Government pressure means drinks firms and retailers in the UK have committed themselves to placing health messages and unit guidance on alcoholic drinks by the end of the year.
Mintel’s survey partially backs industry complaints that health warnings may not be effective in tackling binge drinking and alcohol abuse.
But it did find that messages on labels would make 36 per cent of women think about the amount they were drinking. It also uncovered greater support for accurate unit information on labels.
Mathilde Dudouit, senior research analyst at Mintel, said of plans for health messages on labels: "For women at least, this new initiative could well be a step in the right direction to combat excessive drinking.
“Meanwhile, men clearly are much more set in their ways when it comes to what they drink, and it will be harder to convince them to change their habits."
Coors Brewers, owner of Carling, recently became the latest drinks firm to announce sensible drinking messages on labels.
An Alcohol Labelling Bill calling for compulsory warnings for pregnant women on all drinks was last week debated in the House of Lords. It is unlikely the proposal, as a Private Member’s Bill, will become law, however.