The phenomenal growth in the cider market has been well tracked in recent years
but, as the chart here shows, retailers in different parts of the country are experiencing it at very different rates.
The most striking growth in the year to Feb 23 was in north east England, which has long had its own peculiar take on cider, with Scottish & Newcastle's sweet
held in high esteem.
Other regions have seen a steady low-20s percentage increase, but the boom has been a little slower
taking off in East Anglia, the Midlands and, perhaps surprisingly, Wales and the
west - adjacent to, if not the epicentre of, cider's traditional heartland.
Scotland registered growth of 3% over the year, begging the question of whether this is the sign
of a plateau effect in the mainland market that was the first to witness the introduction of Magners.
Could this be the pattern we'll see across the rest of the UK
when the cider market starts to reach maturity in two or three