Pears not as fruitful as apples in off-trade

16 May, 2008

Q We read an awful lot about the boom in cider. Presumably this has affected perry as well? Are there figures available or is it all counted as "cider"?

A No, perry's sales data is there for all to see but unfortunately it doesn't make particularly happy reading. According to Nielsen data for the 12 months to Feb 23, off-trade sales were static at £84 million, while volumes slipped by 7% to 49 million litres.

It sounds bleak, but put it into some context: perry is still a bigger category in the take-home sector than port and it's not far behind Cognac - though admittedly the gap is widening.

The definition of perry has been blurred a little by the arrival of pear-flavoured cider.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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