VOX SHOP

16 May, 2008

Are customers buying less Australian wine?

"Four or five years ago Australia was at the forefront, but now that's changing. A lot of people are going back into Italian wine. Pinot Grigio is still popular and Orvieto is coming back into fashion. Chile, Argentina and New Zealand are going from strength to strength and Australia is losing out. Don't get me wrong, Australia is still a good seller, but we're finding that people are wanting different alternatives."

Tim Marriott

Taste Fine Wines,

Almondbury, Huddersfield

"With Australia we've always been strong in the £10 to £20 market, and that's not changed. Rieslings from the Clare Valley remain a harder sell, but they're slowly increasing in popularity. Australian Cabernet Sauvignon

and Shiraz are still good sellers for us."

David McWilliam

Bin Two, Padstow, Cornwall

"Australia ticks along nicely, but it's never going to be our biggest area. When the weather is better Australian sales aren't as strong. We've noticed this week more people are drinking rosé and sparkling wine, so Australia has sold less."

Dominic Harman

Corks of Cotham, Redland, Bristol

"There's a bit of a dip at the moment. With the summer here and the good weather, people don't want to be drinking 14.5% abv wines. It's generally back to French wine really. Viognier from Southern France is selling particularly well at the moment."

Mike Farmer

Wessex Wines, Bridport, Dorset




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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