The founder of Thierry's Wine Services, who died in a car accident on the night of last year's IWC awards ceremony, will give his name to the Great Value Wine Award, embracing six categories: red, white, rosé, sparkling, sweet and fortified.
Thierry's buying director Dominique Vrigneau said: "We wanted to honour Thierry's memory in a way that reflected his immense passion for the world of wine and his determination to introduce it to new consumers."
IWC general manager Mike
Florence added: "The Great Value Awards recognise the finest of everyday drinking wines that are readily available in the UK.
"Thierry Cabanne was a pioneer of distributing quality, great value wines, and these awards reflect perfectly his contribution to the trade."