Barrel Booze push for Chilean range

16 May, 2008

A new range of Chilean wines has been launched by Barrel Booze, the specialist supplier to the mainstream independent off-trade.

Las Montanas is produced by Chile's Export Union and comprises Chardonnay, Cabernet Sauvignon, Sauvignon Blanc, Merlot and a Merlot rosé.

The guide retail price is £4.29.

Ishwinder Binning, director of sales at Barrel Booze, said: "We expect sales to reflect the increasing popularity of wines from Chile."

Nielsen figures for 2007 showed Chilean wine sales in the UK were up by 23% to £338 million.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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