Revamp simplifies WKD labelling

16 May, 2008

Beverage Brands has updated the packaging for its WKD RTD .

The

packs have a bolder logo, simplified text and more emphasis on the flavour variants in the range. Beverage Brands said

labelling would

place "greater emphasis on the brand's credibility".

New bottles, four-packs and 12-packs will be phased in over a six-week period.

Marketing director Karen Salters said: "We're enhancing, not reinventing.

"WKD certainly doesn't need to be over-designed and fancy to appeal ."




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

Itís all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite.†

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter