Revamp simplifies WKD labelling

16 May, 2008

Beverage Brands has updated the packaging for its WKD RTD .

The

packs have a bolder logo, simplified text and more emphasis on the flavour variants in the range. Beverage Brands said

labelling would

place "greater emphasis on the brand's credibility".

New bottles, four-packs and 12-packs will be phased in over a six-week period.

Marketing director Karen Salters said: "We're enhancing, not reinventing.

"WKD certainly doesn't need to be over-designed and fancy to appeal ."




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