Fancy footwork for Leader whisky

16 May, 2008

Poster

ads with a football theme are being used to support Scottish Leader whisky in the Scottish market.

The campaign ties in with

the brand becoming the official whisky for Celtic, Rangers and Hearts football clubs.

The 48 and 96-sheet posters depict

staff at

Deanston Distillery, where the brand is made, in

a variety of football-based set-ups, and are appearing for the end of the current season and again in August for the start of 2008/09.

Marco Di Ciacca, brand manager at Burn Stewart Distillers, said: "The UK whisky trade is a tough environment and following the latest Budget it's certainly not going to get any easier."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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