In brief

16 May, 2008

Tesco is selling 20,000 pitcher boxes of Bacardi as the spirits giant looks to get people drinking the rum with different mixers. The packaging for the boxes, which contain a pitcher from which to serve long Bacardi drinks, has serving suggestions to go with cranberry juice, orange juice, ginger ale and lime & soda.

A 17% abv aperitif has been launched†by Armagnac producer Domaine du Tariquet in the UK. The product, called Tariquet, has an Armagnac base and is being sold through London-based France Domaines.

VK Vodka Kick is the title sponsor of the Chatsworth Rally Show, to be held at the Chatsworth Estate in Derbyshire on June 7 and 8. Steve Perez, managing director of VK owner Global Brands and himself a rally driver, will be among those taking part.

Six Isles Island blended malt whisky has signed a sponsorship agreement with a yacht competing in the Round Britain Experience. The yacht will be named Six Isles and be skippered by Sally Thompson, sister of Stuart, brand owner Ian Macleod Distillers' area director for northern Europe.




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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