Cockspur in £3m Test cricket deal

16 May, 2008

Cockspur Rum has announced a three-year cricket

sponsorship†deal worth

more than £3 million.

Starting from this summer, the brand will be the official spirit of English Test Match grounds. The link-up will include pitchside advertising and sampling opportunities.

Cockspur Fine Rum, which is a blended, golden rum from Barbados, has also been given a packaging makeover. "The new label design is sophisticated, with cleaner lines and sharper, more refined colours to increase its stand-out appeal on the shelf," said a spokeswoman. It is distributed in the UK by Blavod Extreme Spirits and retails for £12.99.

To celebrate the start of the cricket season and its sponsorship of the Test Match grounds, Cockspur Rum is offering OLN readers the chance to win an exclusive private tour of Lord's Cricket Ground for five people, hosted by a cricket celebrity, to include lunch at the Lord's Tavern Bar & Brasserie.

Second prize is two tickets to see England play New Zealand on June†28 at the NatWest Series One Day International at Lord's cricket ground, and third prize is a case of Cockspur Fine Rum. For your chance to win, just answer the following question: Which iconic symbol appears on the Cockspur label?

Send your answer, along with your name, address and telephone number, by May 30, to: Katharine O'Callaghan, Callaghan Communications,

3 Silver Street, Hordle, Lymington, Hampshire SO41 0FN, or email

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know