By logging on at vimtocluedo.com, web surfers can try to solve the mystery of the missing birthday cake - a challenge based on the popular Cluedo board game.
To celebrate Vimto's 100th
party has been organised at the Vimto factory and a commemorative birthday cake has been made, using all the original Vimto ingredients, including the drink's secret formula. But the special cake has gone missing, leaving a question mark over the identity of the culprit.
Vimto said: "Gamers will need to be undeterred by attempts to slow down their detective work in order to figure out who, out of the cast of six characters - Professor Purple, Colonel Cordial, Miss Redgrape, Bella Beverage, Sydney Shlurpler and Fizzy Lizzy, has the sticky fingers.
"The icing on the cake is the opportunity to win £10,000 as players who solve the mystery will be entered into a prize draw."
Vimto is supporting both the online and board game activity through on-pack messages on 2.2 million bottles. All the characters in the Vimto Cluedo game are based on real people associated with Vimto including grandson of the founder, chairman John Nichols, and his sons Matthew and James, pictured dressed in character as Colonel Cordial, Professor Purple and Sydney Shlurpler as the
three recently gathered to launch the