Nestlé revs up a Mini promotion

16 May, 2008

Nestlé is feeling driven with its latest on-pack promotion for Kit Kat

- a competition to win a Mini ONE every

day for three weeks.

Enter by text or online with a wrapper code inside Kit Kat 4 Finger, Kit Kat Chunky, Yorkie and Toffee Crisp.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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