Conservation group raising support through wine sales

16 May, 2008

Wildlife charity WWF has begun

selling wine through its website as a fundraiser.

The organisation is selling the African Dawn range, produced by South Africa's Rooiberg Winery, as an exclusive.

Head of training Howard Wright said the organisation was keen to look for other retail partners for the wines in the longer term.

The WWF's online shop is listing a range of mixed cases alongside cases

of Shiraz, Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, and generic Cape red, white and rosÚ wines for an average of ú7.65 per bottle.

The sale of each bottle carries a direct contribution to the WWF's Cork Oaks Landscape Conservation work in the Mediterranean.

Wright added that consumers could buy the wines in the knowledge that there "certainly won't be any environmental hangover in the morning".




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter