Freeminer is switching its bottled beer range to lighter weight glass in a bid to save energy and help the environment. Its beers will now come in 300g amber-coloured glass bottles, compared
with the previous average weight of around 500g. The new lightweight 50cl glass bottle will retain the same profile and shape as the one it replaces. Manufactured in the UK by OI Glass, the glass is fully recyclable.
A face recognition system which is being hailed as a breakthrough in the battle against under-age sales (OLN, April 18) has been removed from the Budgens store where it had been on trial. Although the OmniPerception scanner was described as a success by its manufacturer, the trial had been conducted by a franchisee without permission from Musgrave Retail Partners. The device is reportedly interesting other retail groups.
Sailor trawls festivals
First Drinks Brands has teamed up with London's Camden Crawl, Dot to Dot and Hox to Dot music festivals to promote its spiced rum brand Sailor Jerry. The link-up is designed to drive sales and awareness among
10,000 consumers within its target market of 21 to 35-year-olds and will include "intensive sampling", according to senior brand manager Kathy Roe. The festivals will feature indie and rock bands such as Dirty Pretty Things, Dan Deacon, Mystery Jets and Kissy Sell Out. The brand will also be sponsoring the Kerrang! Awards later in the summer.
Fuller's Organic Honey Dew beer is to sponsor the Hampton Court Palace Festival, which runs for 15 days from June 3 and includes artists such as Katherine Jenkins, Jools Holland, Van Morrison and Michael Ball. The Honey Dew brand will have exclusive sampling and pouring rights, and feature on promotional material, programmes and the festival website.
Dads get whisky treats
The Glenlivet malt whisky is running a Father's Day promotion with Macdonald Hotels & Resorts, offering £100-off weekend stays. The summer offer will run on 33,000 bottles of the Pernod Ricard brand from June until
the end of September, with consumers being able to make redemptions until November.