Magners Light hits big screen

30 May, 2008

Magners Light is being backed by a London cinema campaign focusing on slots around

Sex

and the City.

The main Magners brand also has new advertising featuring the brand's master cider maker and head orchard keeper,

that will appear in poster, print and radio formats.

The Magners Light campaign is on 196 screens at Pearl & Dean and Carlton†cinemas for five weeks from May†30.

There will also be sampling at five cinemas where the TV ad will be shown on plasma screens around the building.

Brand manager Richard Barnes said: "We will reach approximately 2.5 million cinema-goers in London, the vast majority of which form the core target audience for Magners Light."




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter