S&N launches Jacques campaign as summer approaches

30 May, 2008

Scottish & Newcastle UK has launched a four-week outdoor campaign for its Jacques fruit cider.

The campaign positions the brand as "no ordinary cider" and is aimed at raising awareness and encouraging trials among 25 to 34-year-old women.

It will consist of 48-sheet

posters, plus crosstrack, in-car and escalator ads on the Tube.

A new

Orchard

Fruits version of Jacques was launched recently.

Another S&N cider brand, Strongbow, will be taking its Bowtime Bar to the Isle of Wight and V

Festivals

during the summer.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter