Grand Marnier gets Frenglish in ads

30 May, 2008

Grand Marnier is being promoted in a new summer cocktail as part of the brand's biggest ever UK marketing push.

The seven-figure campaign, called Frenglish, will be written in a mix of French and English to reflect the combination of French Grand Marnier with English elderflower cordial in the


esprit cocktail.

A programme of sampling at major consumer events such as the BBC Good Food Summer Festival and Taste of London aims to introduce the cocktail to a minimum of 100,000 consumers.

Guillaume Villerabel, Marnier-Lapostolle area export manager for UK, Benelux & Russia, said: "We believe we have created a new classic drink for the summer which will appeal to sophisticated consumers ."

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know