In brief

30 May, 2008

Cellar Trends has added a premium gin to its portfolio. Using water from Lake Bolmen in Malmö, Sweden, Right Gin has a base of five-times distilled US corn spirit and includes Sarawak black pepper from Borneo in its list of eight botanicals. The brand has already been launched in New York, Boston, Chicago and Las Vegas, and will be targeted at both the on and off-trade in the UK.

Boisdale and Berry Bros & Rudd have launched a second limited

edition range of three single malt whiskies - Laphroaig 1990, Mortlach 1991

and Dalmore 1997. The Boisdale

limited

edition range, which uses colour-coded labels to indicate the whisky region from which the cask has originated, is bottled at 46% abv. Stocks will be available from Boisdale restaurants, Berry's London shop or online at boisdale.co.uk.

WKD is returning to TV screens nationwide with two new ads - Gym and Man Flu - which continue the brand's Have You Got A WKD Side? campaign. Around 30,000 consumers will be given a chance to preview the ads before they go live on their mobile phones or online through a link-up with FHM, Zoo and Loaded. A website - wkdmanflu.co.uk -

offers tips on coping with "man flu".

Tomatin Distillery has launched a limited edition

Scotch Whisky - The Antiquary 1977 - which commemorates the 150-year anniversary since brothers John and William Hardie started producing the blend. It

will cost £150 and will be distributed in the UK by Harvey-Miller Wine & Spirits Agencies.

Global Brands' new VK Mojito Original has secured a listing in 301 Sainsbury's stores. The retailer will stock the RTD in a four-pack format from early June.




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