Courvoisier offer marks Father's Day

30 May, 2008

Beam Global UK is encouraging consumers to try higher marques of Cognac this Father's Day by offering a complimentary sample of Courvoisier VSOP when they buy a bottle of Courvoisier VS.

More than 70,000 bottles of Courvoisier VS will be available during June, offering customers a 5cl bottle of the higher marque.

Brand manager Claire Richards said: " These value-added packs will drive awareness and develop consumer understanding of the higher marques to encourage future sales, giving retailers better profit potential."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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