Courvoisier offer marks Father's Day

30 May, 2008

Beam Global UK is encouraging consumers to try higher marques of Cognac this Father's Day by offering a complimentary sample of Courvoisier VSOP when they buy a bottle of Courvoisier VS.

More than 70,000 bottles of Courvoisier VS will be available during June, offering customers a 5cl bottle of the higher marque.

Brand manager Claire Richards said: " These value-added packs will drive awareness and develop consumer understanding of the higher marques to encourage future sales, giving retailers better profit potential."




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter